By 
Against a backdrop of rising interest rates, higher inflation and stock-market uncertainty, divisions of USAA, Fidelity and Vanguard emerged at the top of the list of companies boasting strong trustworthiness.
In partnership with sister publication Investor’s Business Daily, MarketWatch sought to identify the banks, brokers, wealth managers, insurers, fund and investing companies, and credit-card operators that ranked highest for trust among customers and clients.
USAA emerged with the highest trust rating overall, 85.3, for its automobile-insurance unit, and its home-insurance division came in seventh (check out the complete list below).
USAA sells insurance to current and former U.S. military members as well as their spouses and children.
Vanguard’s fund business, including its low-cost exchange-traded funds, were No. 2 overall on the list, while Vanguard’s online brokerage platform, Vanguard Brokerage, put in a fifth-place showing overall and was tops among online brokerage platforms.
USAA and Vanguard in the top two spots overall represent a repeat of last year, but there were some notable additions.
Insurer Primerica Inc.
PRI,
-1.24%,
which hadn’t previously ranked in the Most Trust Financial Companies survey, was No. 3 overall for its life-insurance unit. Meanwhile, the fund businesses of AllianceBernstein
AB,
-1.76%
and JPMorgan Chase & Co.
JPM,
-0.58%
also were new to the list, coming in this year at Nos. 6 and 10 overall.
IBD’s most-trusted list made its debut in 2020 to help consumers decide where to turn for financial products and services, and this is the first year that MarketWatch has been involved in the effort.
The Most Trusted Financial Companies list is based on a survey conducted over the previous two months in which more than 6,000 respondents rated their financial service providers on trust attributes identified as most important to them.
This year, we asked customers which companies rank highest on eight attributes — up from five in 2021:
Quality of products and services
Ethical business practices and values
Commitment to protecting the privacy and security of personal data
Company’s service/treatment of others
Fair prices/fees for products and services
Sensitivity to customer needs in the current economic and financial climate (inflation, stock market, etc.)
Innovation of processes and offerings
Treatment of employees
25 Most Trusted Financial Companies
Rank
Company
Category
Trust rating
1
USAA
Automobile insurance
85.3
2
Vanguard
ETF/fund companies
83.6
3
Primerica
Life insurance
83.4
4
Fidelity Investments
ETF/fund companies
79.5
5
Vanguard Brokerage
Online brokers
78.6
6
AllianceBernstein
ETF/fund companies
77.9
7
USAA
Home insurance
76.8
8
American Express
Credit card
76.4
9
Discover
Credit card
76.1
10
Fidelity Wealth Management
Wealth managers
76
10
JPMorgan Funds
ETF/fund companies
76
12
AIG
Home insurance
75.8
13
Charles Schwab
ETF/fund companies
75.6
14
Fidelity
Online brokers
75.2
15
Schwab Private Client
Wealth managers
75.1
16
Ameriprise Financial
Wealth managers
74.9
17
Charles Schwab
Online brokers
74.5
18
TD Ameritrade
Online brokers
73.8
19
New York Life
Life insurance
72.5
19
USAA
ETF/fund companies
72.5
21
State Farm Insurance
Automobile insurance
71.2
21
State Farm Insurance
Home insurance
71.2
23
Progressive
Home insurance
71.1
24
Geico Insurance
Automobile insurance
70.9
24
Wells Fargo Advantage Funds
ETF/fund companies
70.9
Source: IBD/TIPP/MarketWatch Poll of more than 6,000 respondents. Polls were conducted in June and July 2022.
An overall trust index was calculated based on customer ratings for the attributes. Check out the survey methodology here and the complete list on IBD with additional coverage.
Comments