When Taylor Morgan looks inside her spice cabinet, she sees ancient history.
There’s the star anise she inherited from her mother, who passed away in 1997. “This bottle is probably 50 years old,” she says.
There’s the “huge thing” of dried onions that goes back at least 10 years. “I’ve never used it,” she says.
Even spices she uses regularly — say, the oregano and basil for her homemade salad dressing — aren’t likely all that new, she admits.
“There’s no logical explanation for the fact I’m a spice hoarder,” says Morgan, a West Palm Beach, Fla., resident who runs QuenchTime, a restaurant subscription program.
“‘I’m a spice hoarder.’”
— Taylor Morgan, a West Palm Beach, Fla., resident
Morgan can take heart in the fact that she’s hardly alone. We are a world of spice and herb hoarders, say food professionals and others in the culinary world. And when it comes time for the big feast day of Thanksgiving, many of us will likely be busy in the kitchen opening jars that probably should have been tossed years ago.
According to Bon Appétit magazine: “Once you purchase spices, they will lose flavor (whether or not they’re ground). You shouldn’t keep ground spices for more than three months and whole spices for more than eight to ten. How do you know how long they’ve been hanging around though? You store them in airtight canisters that are labeled and dated with masking tape and Sharpie.”
Of course, this spice-hoarding issue is hardly confined to America. In 2014, a survey found that 13% of British residents had jars of herbs that were more than four years old. The study also noted that Britons were sitting on what then amounted to nearly $400 million in unused herbs and spices.
Given the far larger population of the U.S. and assuming that Americans and Brits have similar spice-saving habits, the dollar value of unused spices in the U.S. would be nearly five times that of the U.K.
McCormick & Co.
the prominent U.S. spice company, says it regularly fields inquiries from consumers who have McCormick products that are more than 20 years old.
Indeed, when McCormick once asked on its Facebook page
“When’s the last time you took a peek into your spice cabinet?” it heard a range of shocking stories. Such as the 31-year-old woman whose mother kept paprika that predated her grown daughter’s birth by at least three years, based on the expiration date. The daughter said her mother came to the following conclusion: “I guess I don’t really use paprika.”
There was also the gentleman who held on to an old pack of Swiss Steak Seasoning Mix, a product that McCormick discontinued in 1997. “That seasoning is definitely vintage,” McCormick said on Facebook.
Americans have been buying lots of spices and herbs of late. Even before the pandemic, the seasoning market was a $13.8 billion behemoth in terms of annual sales, according to a study by Grand View Research. And the market was forecast to grow at a 6.3% annual rate through 2027. The pandemic may have only accelerated the trend, as Americans reported spending more time in the kitchen rather than dining out.
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